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References
- www.nytimes.com/2011/04/24/business/24unboxed.html?_r=1&
- hbr.org/2011/06/the-big-idea-before-you-make-that-big-decision/ar/1
- https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/flaws-in-strategic-decision-making-mckinsey-global-survey-results
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