In recent years, a growing number of organizations have changed the way they are structured. The old top-down way of doing business, in which management wields all the power, is increasingly giving way to a collective leadership style, in which all employees are involved in setting and reaching company goals.

Some of the most successful companies - like Google, Apple, and Zappos, for example - are comprised of employees who are passionate about their company’s business strategy and working toward its goals. They are also engaged in actively promoting their company’s policies.

Collective leadership is one way to increase employee growth and productivity. Blurring the lines between boss and worker, it empowers the latter - and leads to creativity, team building and openness, allowing employees more ownership of their work, while maintaining a level of discipline that ensures the job gets done.

Leaders who practice this type of collaboration believe that their power doesn’t come from their title or position, but rather that the group is stronger when everyone shares information and each individual is encouraged to offer ideas and suggestions.

The challenge for the leader is to create an environment where diverse individuals can work together effectively toward those shared goals. To do so, keep these points in mind:

• The manager must trust the employees and their judgment, and make sure the employees know it.
• Employees need to be capable of achieving the stated goals.
• Employees must believe in what they are doing and know they are members of the team.
• The manager needs to recognize that employees from different generations may have different work styles and know how to blend those differences for team productivity.

A manager who practices collective leadership is easy to spot. First and foremost, she doesn’t dictate to her team, rather, she brainstorms with them, and they arrive at solutions together. This leader knows how to allocate time and resources to foster this collaboration, allowing team members to hold various roles in which their responsibilities evolve.

She doesn’t run around “putting out fires,” instead, she gets to the root of an issue, offering immediate and ongoing feedback. She coaches all year round, not just at performance review time. And she ensures her team members are cross-trained, trusting them and allowing them to be accountable for themselves.

Of course, it’s not simple or easy, but there are some guidelines for creating a collective leadership style in your workplace, according to Marion Chamberlain in the Huffington Post:

• Rotate leadership responsibilities, giving everyone the chance to understand what it means to “lead.”
• Educate everyone equally, giving them access to the same information.
• Don’t promote just to promote. Let individuals learn new tasks and move forward in those they are best at.
• Offer good salaries, benefits, and additional perks, so employees will want to keep advancing their skill set.
• Allow employees to make their own decisions and hold themselves accountable, based on clearly stated guidelines.

The collective leadership approach has grown with the increase in international competition and the shrinking of the global marketplace. Employees want to have more responsibility and autonomy in their work, as they actively engage and work as a team to create and set goals, and to achieve them.

This is especially true of the generation born between 1981 and 2000, the Millennials, who, in general, like to interact and collaborate with their colleagues, using a high degree of creativity to accomplish goals. This is a major divergence from the Baby Boomers who thrive on direct orders and chain of command, closed doors and annual reviews.

A truly collaborative environment is creative and innovative and must tap into the best qualities of all the diverse individuals of all ages in its workforce. Putting at least some of these techniques in place can be a smart business decision that pays dividends over the long haul.

For more information about how Merit Career Development can hone your leadership and management skills, please contact Jim Wynne at jwynne@meritcd.com.