When he reward for your hard work turns into a terrifying "opportunity" to be video recorded, you could get derailed worrying about the impression you're going to make and your credibility.
With the boom in YouTube's popularity and marketing importance, and the continued growth in consumers preferring to keep up by watching over reading, your skill on camera is more critical than ever. Research has proven that learner retention from video is significantly higher than from text. Here are some stats on video that you should know:

• Learner retention¹: 65% video vs. 10%-20% text
• People are 75% more likely
  to watch² a video than read an email
• Visual are processed 60,000 times faster³ in the brain than text.

If you are asked to speak to a reporter, tv news crew, or anyone with a video camera, you can make or break the impact of your message without event knowing it. Your appearance, behavior, and subconscious actions can conflict or undermine your spoken word. Whether you're representing your industry, company, department, or your own experience, we're sure you want the message to be accurate and meaningful.

At Merit Career Development, we recognized the need to offer these insights to our clients and teamed up with BTK Communications, a recognized leader in video production to create this workshop for you. Barbara T. Radler, the founder and CEO of BTK Communications, has been helping professionals be their best on camera for almost 3 decades. She and her team worked with us to create this experiential program that will be held in a studio-like setting with a professional director, camera crew and teleprompter operator. Participation in this program will change your professional trajectory forever!

During the workshop, participants will learn, in detail, insider tricks and tips from preparing to be on-camera, day-of on-camera production, and post-production impact. Specifically, you will learn through experience:

1. The impact of sleep and alcohol on being your best on camera
2. How to impact the impression you make with your clothing and color choices, hair style, make-up, and more
3. Engaging the viewer with body language, eye focus, and specific mannerisms
4. How to vary your voice's tone, pace, and volume to control the points of emphasis
5. How your posture and gestures impact the spoken message (what to do and what NOT to do)
6. When and how to use Silence
7. Production and post-production tips

Where else are you going to learn these important insights and have the opportunity to apply them immediately with a camera crew and teleprompter operator?
As you may have learned in your youth, you can never get a second chance to make a first impression, so you want to give this your best effort. To bring this important training experience to your leaders and influencers, contact Jim Wynne at (610) 225-0193 or at jwynne@meritcd.com.

Sources:

1. https://www.ragan.com/infographic-why-visual-content-is-better-than-text/
2. https://www.forbes.com/sites/forbesagencycouncil/2017/02/03/video-marketing-the-future-of-content-marketing/?sh=5d2d66e96b53
3. Forrester Research https://www.panopto.com/blog/answer-transparency-isnt-town-halls-technology/

What if you could reduce your training costs by up to 40% while increasing employee engagement and retention by up to 60%? Would you be interested in learning more?

While you're probably familiar with "e-learning", you may not know as much about Adaptive eLearning. What's so important about Adaptive eLearning? This is personalized instruction that adapts to and builds upon the employee's existing knowledge. It by-passes redundant (and boring) review periods found in most e-learning courses that are designed for the masses.

The goal of any great training program is to engage the learner and to teach them things they don't know by linking it to things they do know.

Adaptive eLearning is based on discoveries in the last 10 plus years of cognitive neuro-science. It recognizes that every person is unique, has had different experiences, and therefore different levels of knowledge on various topics. Instead of trying to teach everyone the same content, Adaptive eLearning takes advantage of this disparity in two distinct ways:

• It tests a person's level of knowledge, and, more importantly, their confidence in that knowledge. By doing so, it recognizes each person's knowledge and how comfortable they are with it.


• IF a person knows the knowledge and is confident in that knowledge: no further training in this area is required.

The second point highlights the question, why spend time training and boring people on stuff they know? They should be trained on stuff they don't know! The graph below is illuminating. Many people are confident in their knowledge but may not be competent or proficient in that subject. The green lines indicate a person's knowledge level, whereas the red lines indicate missing knowledge areas. The yellow lines indicate their confidence in that knowledge area. As you can see: many people may be confident in their knowledge, but may not actually be competent.



Adaptive eLearning recognizes this disparity and responds appropriately to each person by training the individual learner exactly what they need to know!

The Benefits of Adaptive eLearning:

For Your Business

• Improved employee productivity
• Higher employee engagement
• Measurable capability and capacity (Lower unconscious incompetence), see chart above.

For the Learner:

• Faster time to proficiency
• Eliminate frustration of unnecessary training
• High self-awareness of strengths and development areas
• Enhanced and personalized learning experience

For the Training and/or Human Resources Department:

• Measurable outcomes
• Real-time quality feedback
• Real-time content updates
• Improved teaching effectiveness
• Elimination of the "one-size-fits-none"

Merit Career Development has partnered with the leader in adaptive eLearning, Area 9, to deliver world-class training in the most efficient manner possible and provide our clients with more delivery options than ever. For more information, contact Merit Career Development today. We'll help you achieve the best training program you've ever had, with a lower expense and higher learning retention rate. Contact Merit Career Development today to learn more.